Beyond Facts and Stories: Navigating the Psychological Dimensions of 
Communicating Climate Change

with Renee Lertzman, PhD


The climate change sciences community is gradually recognizing the limits of using facts, data and alarming information to sufficiently mobilize public and policy responses. It would appear there are additional factors to consider, such as the tendency people have to avoid and deny information that is distressing or challenging.

 

What does this mean for how we communicate effectively with a range of communities, audiences and sectors? In this seminar, we will explore the current landscape of psychological insights about climate change communications, including the Quadrant to Engagement (Lertzman 2013). We will identify the core aspects of climate change communications that often go unrecognized — namely, the specific emotional dimensions of climate change sciences, i.e., anxiety, conflict and aspirations. We will touch on case studies and examples where this work is being actively applied. 

Building:

Room Number: 
Main Seminar Room

Type of event:

Will this event be webcast to the public by NCAR|UCAR?: 
Yes - ML-Main Seminar Room - http://ucarconnect.ucar.edu/live
Calendar Timing: 
Thursday, January 12, 2017 -
1:30pm to 2:30pm