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April 27, 2011 | Change is afoot in UCAR Communications with the arrival of new director Matt Hirschland in early June. Matt comes from the global management consulting firm McKinsey & Company, where he oversaw internal and external communications and media relations. Prior to McKinsey, he worked at the nonprofit firm Business for Social Responsibility as director of research and communications. He has been a communications professional for more than a decade, specializing in public relations, business strategy, sustainability, brand marketing, and stakeholder relations.
Matt holds a Ph.D. from CU-Boulder in political science. He returns to Boulder after stints in San Francisco and Brussels, Belgium.
“I am excited to engage with the scientists and community at UCAR/NCAR, building the kind of strategic communications that will serve both individual and institutional goals by shaping the debates that matter most to us,” Matt said prior to beginning his new role.
Matt replaces Lucy Warner, who will retire in late April after 27 years at UCAR, including 15 as director of Communications. “So much has changed in both the external and internal environments for science communications,” Lucy says. “We have many more avenues for communication than when I started working here in 1984, and much more enthusiasm among scientists for explaining their research to the public. Our science is more visible—and sometimes controversial.”
Communications will relocate to the Anthes Building in August, along with the rest of FL4’s current occupants, while their building is renovated.