Tuesday, May 3, 2016 | 2pm | FL2 - Room 3107
National Center for ATmospheric Research, Boulder
PRICES, PEERS AND PERCEPTIONS: FIELD EXPERIMENTS ON TECHNOLOGY ADOPTION IN THE CONTEXT OF IMPROVED COOKSTOVES (P3 project)
Maxwell Dalaba | Health Economist
Navrongo Health Research Center in Ghana
Low adoption rates of seemingly efficient and utility-enhancing technologies have been observed in a number of cases across a variety of contexts; examples include bed nets, latrines, deworming drugs, and condoms, among many others. Explanations for this phenomenon tend to focus on three key factors: the prices of these technologies and the role of subsidies, the effect of peers and social learning, and the ways in which users’ perceptions of technologies are influenced by different factors and affect subsequent adoption decisions. The aim of this proposal is to investigate the interactions among these three factors in determining adoption of improved cookstoves, a technology with potential health, social, and environmental benefits. To investigate these interactions, we will take advantage of a unique research opportunity to leverage an ongoing NSF-funded study that randomly introduced improved cookstoves to 200 households in the Kassena-Nankana District in Northern Ghana. Briefly, our study design involves offering new stoves at different price levels to groups of households with and without social ties to the households that received stoves as part of this prior study. Through these experiments, we will be able to identify the interacting feedbacks between prices and peer effects on perceptions and beliefs about stoves, as well as adoption and use outcomes across different groups.