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by Susan HassolDirector, Climate Communication & NCAR Visitor Location: NCAR, ML Main Seminar RoomDate: 28 November 2011, 12:00 -1:00 PM
Even as the science of climate change has grown stronger and more compelling, publicacceptance of the science has grown weaker and more partisan. This presentation willdiscuss the range of causes for this dilemma. It will then focus on how we can improvescientists' communication of climate change.It will address both what we say and how we say it, dealing with framing, messaging,psychological and cultural issues, the value of narrative, and questions involvinglanguage. It will also include up-to-date information on what the American public thinksabout climate change and how that should be considered in scientists' communicationefforts.Susan Hassol has worked for over 20 years to help communicate the science of climatechange to a wide variety of audiences. She has written and edited numerous high -levelreports, testified before Congress, written an HBO documentary, appeared on nationalradio and television shows, and spoken widely to leaders in various fields about climatechange. She is currently focused on helping climate scientists improve theircommunication and helping the media improve their coverage of climate change.
All staff are welcome to attend. This event is sponsored by WORLS.