Improving Scientists' Communication of Climate Change

by Susan Hassol
Director, Climate Communication & NCAR Visitor
Location: NCAR, ML Main Seminar Room
Date: 28 November 2011, 12:00 -1:00 PM

Even as the science of climate change has grown stronger and more compelling, public
acceptance of the science has grown weaker and more partisan. This presentation will
discuss the range of causes for this dilemma. It will then focus on how we can improve
scientists' communication of climate change.
It will address both what we say and how we say it, dealing with framing, messaging,
psychological and cultural issues, the value of narrative, and questions involving
language. It will also include up-to-date information on what the American public thinks
about climate change and how that should be considered in scientists' communication

Susan Hassol has worked for over 20 years to help communicate the science of climate
change to a wide variety of audiences. She has written and edited numerous high -level
reports, testified before Congress, written an HBO documentary, appeared on national
radio and television shows, and spoken widely to leaders in various fields about climate
change. She is currently focused on helping climate scientists improve their
communication and helping the media improve their coverage of climate change.

All staff are welcome to attend. This event is sponsored by WORLS.

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Friday, November 18, 2011
Monday, November 28, 2011